Field notes from CMO++ — Strategy, positioning & operating notes for B2B

$What is a fractional CMO, and where does CMO++ fit? — CMO++ field notes cover$

Brand

What is a fractional CMO, and where does CMO++ fit?

A fractional CMO gives you senior marketing leadership for part of the week. CMO++ gives you that leadership plus the team that ships the work.

Sakshi D. Bhatia·Oct 23, 2026·2 min read

Operations

How I'd build a marketing org chart that's relevant today

Every box on your marketing org chart was once a rational answer to a real constraint. The constraints are gone. The boxes are not. Here is the work chart that replaces them.

Shahana Sen Mishra·Aug 20, 2026·6 min read

How I'd build a marketing org chart that's relevant today — CMO++ field notes cover

Strategy

Meet the hidden buyer who never fills out a form

The person who kills your deal is often invisible to every system you own. They read everything, answer nothing, and say one sentence in a meeting that ends your quarter.

Shahana Sen Mishra·Aug 18, 2026·7 min read

Meet the hidden buyer who never fills out a form — CMO++ field notes cover

Leadership

Stop celebrating hours saved with AI. It is an AI ROI trap.

Time and cost savings are input measures. Neither has ever moved a market. The three layers of AI ROI, and why most marketing business cases live in the wrong one.

Shahana Sen Mishra·Aug 13, 2026·6 min read

Stop celebrating hours saved with AI. It is an AI ROI trap. — CMO++ field notes cover

Leadership

The CMO is not disappearing. But the old version of the role might be.

Marketing activities can be distributed. Accountability for the customer cannot. Why the future CMO is an orchestrator, not a campaign owner.

Shahana Sen Mishra·Aug 9, 2026·6 min read

The CMO is not disappearing. But the old version of the role might be. — CMO++ field notes cover

Brand

What is CMO++? The short answer, from the founder

CMO++ is senior marketing leadership plus the team that executes it. Here is what that actually means, in plain language.

Shahana Sen Mishra·Aug 4, 2026·2 min read

What is CMO++? The short answer, from the founder — CMO++ field notes cover

Brand

CMO++ or a full-time CMO? A simple way to decide

A full-time CMO is a bet on a person. CMO++ is a bet on a system. Here is how founders should choose between them.

Sakshi D. Bhatia·Aug 3, 2026·2 min read

CMO++ or a full-time CMO? A simple way to decide — CMO++ field notes cover

Brand

The CMO++ operating model, in three layers

Strategy, orchestration, execution. Twenty-five years of building marketing functions taught me that the failure is almost always in the middle layer.

Sakshi D. Bhatia·Aug 2, 2026·2 min read

The CMO++ operating model, in three layers — CMO++ field notes cover