Field notes

Strategy, positioning & the work itself.

Essays and playbooks from the CMO++ team written for founders and operators building B2B tech companies through their next inflection.

AllAIBrandLeadershipOperatingPlaybooksStrategy

Leadership

The CMO is not disappearing. But the old version of the role might be.

Marketing activities can be distributed. Accountability for the customer cannot. Why the future CMO is an orchestrator, not a campaign owner.

Shahana Sen Mishra·Aug 9, 2026·6 min read