Choose the market to win
Who you win with, and why they buy.
- ICP and buying-committee map
- Positioning and category narrative
- Value proposition by segment
Services · Embedded CMO + team
Built around your business, like water.
We fill the gaps in your marketing (strategy, systems or shipping) and leave what works alone. Multiple layers. Take one, or all ten.
Worked with
Our clients
II · What we cover
Delivery across connected layers. You choose what you need.
Plug and play. Tick what you need, or take all ten.
StrategyDirection
Build the story buyers repeat
A story buyers and investors repeat for you.
- Brand and messaging house
- Founder and executive thought leadership
- Sales narrative and pitch
Make the growth choices
Where to play, which channels, in what order.
- GTM strategy and plan
- Channel and budget choices
- Market entry: India, UK, US
OrchestrationSystem
Turn priorities into a roadmap
Owners, cadence, briefs. No single point of failure.
- 90-day marketing roadmap
- Ownership and decision-rights map
- Agency and partner briefs
Put AI inside the workflow
AI in research, content and reporting. Judgement stays senior.
- AI-in-the-loop workflows
- Team training and playbooks
- Lower cost per asset
Connect marketing to revenue
A clear line from spend to pipeline.
- Funnel and attribution logic
- Pipeline and revenue dashboards
- Monthly learning reviews
ExecutionShipping
Qualified demand
Meetings, not vanity traffic.
- Outbound and ABM
- Paid performance
- Partner programmes
Credible presence
Social and leadership presence, run as a system.
- LinkedIn programmes
- Executive presence
- Content calendar
Search authority
Rank in Google and in AI answers.
- SEO and technical health
- AEO: visibility in AI answers
- Pillar content
Customer value
Keep customers. Turn them into a channel.
- Onboarding and lifecycle flows
- Win-back and expansion
- Advocacy and case studies
III · Your CMO++ stack
What you need.
No layers selected yet.
Choose the services you need using “Add to stack” in the layers above. Your selections will appear here.
IV · Find your gaps
Still unsure? Answer these four questions
Thirty seconds. We’ll show you where we’d start.
Where is the business right now?
V · Proof
We have done this before.
We’ve sat in the seat. Not beside it.
25+Years of B2B enterprise marketing
₹100Cr+P&L owned, not advised
40+CMOs and C-suite leaders guided
3Continents of active market experience
“The product was ready. The market signal wasn’t landing in the right room.”
Messaging was built for IT. The buyer was the business. We rebuilt the GTM, rewrote the agency brief and launched outbound the team now runs.
I · MarketIV · RoadmapVII · Demand
Outcome₹6Cr in qualified pipeline within 90 days.
“Your brand works for you even in rooms you aren’t in yet.”
A strong team, no senior layer. We built a 90-day roadmap for three markets, owned by people already in the building.
III · Growth choicesIV · Roadmap
OutcomeFirst UK enterprise contract. Roadmap running independently within 90 days.
VI · Founder questions
What founders ask.
Is CMO++ a fractional CMO in India?
That’s how most founders find us. But we go further: an embedded CMO plus the team that ships, on one retainer, accountable to pipeline. Mumbai, London, Sydney. Clients across India, the UK and the US.
How do I choose the best fractional CMO in India for a B2B company?
Check four things: P&L owned, not advised. Experience in your buyer’s room. A team behind the strategy. Accountability to pipeline, not activity. That’s our bar.
Can I pick only the marketing services I need?
Yes. Take one layer (say, SEO and AI search) or all ten. Build your stack →
Is CMO++ a B2B marketing agency or a growth marketing agency?
Neither. An agency executes your brief. We write it with you, own the strategy and ship the work.
What does a B2B marketing strategy engagement include?
Days 1–30: diagnostic, a point of view on what to fix first, and a 90-day roadmap with owners. Execution starts alongside it. No deck-and-disappear.
Should I hire a growth marketing person or bring in CMO++?
One hire is one skill set and a 3–6 month ramp. We bring senior direction plus specialists in demand, content, SEO, AI search and lifecycle, from week one.
Do you work alongside our existing team and agencies?
Always. We sharpen briefs, connect partners and fill only what’s missing.
Free 15 minute consultation
The best engagements start with an honest conversation.
Tell us where you are and where marketing lags. If we’re not the right fit, we’ll say so.
- A senior leader, not sales
- Reply within 24 hours
- No pitch, no deck