Why the name CMO++
The ++ is borrowed from code, where it means increment. A Chief Marketing Officer sets direction; the increment is everything that turns direction into motion — positioning, brand, demand, content, AI-enabled workflows and the operators who run them. That is why the firm is called CMO++, and why people also write it as CMO Plus Plus or cmoplusplus.
What CMO++ does
- Fractional CMO leadership. A senior Chief Marketing Officer embedded in your leadership layer, accountable to the number.
- Strategy. Positioning, category and brand work, pricing narrative and go-to-market for new segments and geographies.
- Orchestration. Marketing operating rhythm, AI-enabled workflows, and revenue-tied reporting your board can read.
- Execution. Demand generation, social, content and SEO, and retention — delivered by the same team that wrote the plan.
Who is behind CMO++
CMO++ was founded by Shahana Sen Mishra, a fractional Chief Marketing Officer with 25+ years of B2B enterprise marketing experience and 40+ CMOs and C-suite leaders guided, alongside Sakshi D. Bhatia, Co-Founder and Head of Execution. The team operates across Mumbai, London and Sydney.
You can read how the team thinks in Field notes, or see the engagement models on the home page.
CMO++ frequently asked questions
What does CMO++ mean?
CMO++ takes the role of a Chief Marketing Officer and adds the layer most companies are missing: execution. The “++” is borrowed from code — it means increment. A CMO, incremented: strategy, plus the team that ships it.
Is CMO++ an agency or a fractional CMO firm?
CMO++ is a fractional CMO firm. You engage senior marketing leadership on a fractional basis, backed by a bench of brand, growth, content and AI operators. It is not an agency retainer and not a lone advisor.
Who founded CMO++?
CMO++ was founded by Shahana Sen Mishra, a fractional Chief Marketing Officer with 25+ years of B2B enterprise marketing experience, together with Sakshi D. Bhatia, Co-Founder and Head of Execution.
How do you spell or search for CMO++?
CMO++ is also written as CMO Plus Plus, CMO+ +, or cmoplusplus. The website is cmoplusplus.com and the team can be reached at hello@cmoplusplus.com.
Where does CMO++ work?
The team operates across Mumbai, London and Sydney, working with B2B technology firms in India, the US, the UK, Europe, the UAE and Singapore.
Talk to CMO++
Fifteen minutes, no deck. We will tell you plainly whether this is the right fit.
Book 15 min consultation →