Field notes from CMO++ — Strategy, positioning & operating notes for B2B

Operating

The operating rhythm that lets a small marketing team ship like a big one

Most B2B marketing teams don't have a velocity problem. They have a rhythm problem. Here's the weekly cadence we install in every CMO++ engagement.

Sakshi D. Bhatia·Jan 29, 2026·2 min read

Operating

When a fractional CMO actually works (and when it doesn't)

A fractional CMO can compress a year of strategy into a quarter, or quietly waste both sides' time. The difference is almost always set in the first two weeks.

Arjun Mehta·Jan 15, 2026·2 min read

Operating

How to design a marketing team's first ten hires

The first ten marketing hires set the ceiling for everything that follows. Most founders hire the wrong shape — generalists when they need specialists, and specialists when they still need range.

Sakshi D. Bhatia·Jan 12, 2026·3 min read