Operating
The operating rhythm that lets a small marketing team ship like a big one
Most B2B marketing teams don't have a velocity problem. They have a rhythm problem. Here's the weekly cadence we install in every CMO++ engagement.
Sakshi D. Bhatia · Jan 29, 2026 · 2 min read
Operating
When a fractional CMO actually works (and when it doesn't)
A fractional CMO can compress a year of strategy into a quarter, or quietly waste both sides' time. The difference is almost always set in the first two weeks.
Arjun Mehta · Jan 15, 2026 · 1 min read
Operating
How to design a marketing team's first ten hires
The first ten marketing hires set the ceiling for everything that follows. Most founders hire the wrong shape — generalists when they need specialists, and specialists when they still need range.
Sakshi D. Bhatia · Jan 12, 2026 · 2 min read
