Sakshi D. Bhatia — Field notes

Strategy

The discount that never ends.

Promotions on their own may no longer move demand. The consumer did not get tired. Our selling did. On reference prices, experience goods, and why the exit from the promotional spiral is real but narrow.

Aug 28, 2026 · 7 min read

Brand

What is CMO++? The short answer, from the founder

CMO++ is senior marketing leadership plus the team that executes it. Here is what that actually means, in plain language.

Aug 4, 2026 · 2 min read

Brand

CMO++ or a full-time CMO? A simple way to decide

A full-time CMO is a bet on a person. CMO++ is a bet on a system. Here is how founders should choose between them.

Aug 3, 2026 · 2 min read

Brand

The CMO++ operating model, in three layers

Strategy, orchestration, execution. Twenty-five years of building marketing functions taught me that the failure is almost always in the middle layer.

Aug 2, 2026 · 2 min read

Operating

The operating rhythm that lets a small marketing team ship like a big one

Most B2B marketing teams don't have a velocity problem. They have a rhythm problem. Here's the weekly cadence we install in every CMO++ engagement.

Jan 29, 2026 · 2 min read

Operating

How to design a marketing team's first ten hires

The first ten marketing hires set the ceiling for everything that follows. Most founders hire the wrong shape — generalists when they need specialists, and specialists when they still need range.

Jan 12, 2026 · 3 min read