Field notes from CMO++ — Strategy, positioning & operating notes for B2B

Brand

CMO++ or a full-time CMO? A simple way to decide

A full-time CMO is a bet on a person. CMO++ is a bet on a system. Here is how founders should choose between them.

Sakshi D. Bhatia·Aug 3, 2026·2 min read

Operating

How to design a marketing team's first ten hires

The first ten marketing hires set the ceiling for everything that follows. Most founders hire the wrong shape — generalists when they need specialists, and specialists when they still need range.

Sakshi D. Bhatia·Jan 12, 2026·3 min read