Field notes

Strategy, positioning & the work itself.

Essays and playbooks from the CMO++ team written for founders and operators building B2B tech companies through their next inflection.

AllAIBrandOperatingPlaybooksStrategy

Brand

CMO++ or a full-time CMO? A simple way to decide

A full-time CMO is a bet on a person. CMO++ is a bet on a system. Here is how founders should choose between them.

Sakshi D. Bhatia·Aug 3, 2026·2 min read