Field notes from CMO++ — Strategy, positioning & operating notes for B2B

Brand

What is CMO++? The short answer, from the founder

CMO++ is senior marketing leadership plus the team that executes it. Here is what that actually means, in plain language.

Sakshi D. Bhatia·Aug 4, 2026·2 min read

Operating

When an embedded CMO and marketing team actually works (and when it doesn't)

An embedded CMO and marketing team can compress a year of strategy into a quarter, or quietly waste both sides' time. The difference is almost always set in the first two weeks.

Arjun Mehta·Jan 15, 2026·2 min read