Fractional CMO · India

A fractional CMO who brings the team that does the work.

Most fractional CMOs in India hand you a strategy and leave. At CMO++, Shahana Sen Mishra leads your marketing, and our in-house team ships it every week.

Book 15 Minutes →With Shahana or Sakshi. No deck, no pitch.
Shahana Sen Mishra, fractional CMO, co-founder of CMO++
Shahana Sen Mishra
Your CMO · Strategy
Sakshi D. Bhatia, co-founder of CMO++, leads implementation
Sakshi D. Bhatia
Runs delivery
25+years of marketing leadership
₹100Cr+P&L owned
40+CMOs and C-suite leaders guided
3continents served

In short

What is a fractional CMO?

A senior marketing leader who works with your company part-time. They set direction, build the plan and own the results, without the cost of a full-time CMO hire.

CMO++ is a fractional CMO firm based in Mumbai, working with growth-stage B2B companies across India. We give you that leader and the team that executes their plan.

WHO IS LOOKING FOR FRACTIONAL CMOS

What we heard from founders

C1Unsure where we stand"Are we on the right path? How do we compare with the best in our space?"
C2Activity, but not results"I don't see the results even though we are doing everything."
C3More work than people"There's lots to do, but it's not feasible to hire so many people."
C4Too many moving parts"Our agencies and partners are good. Keeping them in sync is a job in itself."
C5New markets need a new story"What works for us here doesn't land in the next market."
C6AI is changing the work"We have the AI tools, but the way we work hasn't changed."

Why CMO++

Advice is easy to find. Getting it done is the hard part.

A typical fractional CMO in India gives you a plan, then you're left to find people to carry it out: an agency, a freelancer, a junior hire. That's usually where things stall. We close that gap by bringing the people who do the work.

Typical fractional CMO
CMO++
What you get
A strategy, a roadmap, advice in meetings
A strategy, and the campaigns, content, site and reports that come out of it
Who does the work
You hire or brief someone else
Our writer, designer, developer and marketing lead
Who coordinates
Usually you, the founder
Sakshi runs delivery. You approve.
Your agency or team
Left as it is
Kept where it works, directed by us, gaps filled
Your in-house team
Stays as it was
We hire, train and mentor, so the capability stays with you
AI
Talked about
Built into how the work gets done. AI-assisted, never AI-outsourced from day one.
Who owns results
Shared, so often nobody
One team, one plan, one set of numbers

Who you work with

One CMO. One person running delivery. A team that ships.

Shahana Sen Mishra
Your fractional CMO

Shahana Sen Mishra

25+ years across Tata Teleservices, Jio Enterprise and Wipro Digital. Led a CMO Advisory practice that guided 40+ CMOs and C-suite leaders. Has owned over ₹100Cr in P&L and built several marketing teams from scratch.

Top 10 Women in IT · Global speaker · Mumbai
Sakshi D. Bhatia
Runs execution

Sakshi D. Bhatia

10+ years of B2B brand and digital strategy, including Umi Digital in London. Has delivered for UK luxury, hospitality and fintech brands, across buyers and channels in India, the US and the UK. Turns Shahana's plan into a weekly work plan and keeps the team shipping.

Bright Ideas UK winner · London and Mumbai

The execution team · in-house

Marketing leadRuns campaigns, channels and reporting day to day.
WriterWebsite copy, LinkedIn, sales collateral, thought leadership.
DesignerBrand, decks, ads and everything visual.
DeveloperWebsite, landing pages, tracking and tools.

One brief, one team, one person you call. No handoffs between strangers.

What we do

Four kinds of work, one accountable team

Pick one for a launch, or all four for an extended marketing team.

Think · strategySet the direction
Where you stand against best in classMarket, positioning and brand storyGo-to-market and market entry
SOLVES C1 · C5
Think · runSteer the system
Roadmap, cadence and decision rightsAgency briefing and orchestrationMarketing tied to pipeline and revenue
SOLVES C2 · C4
Do · buildBuild the engine
AI workflows, playbooks and team trainingMartech, dashboards and reportingLifecycle and retention journeys
SOLVES C3 · C6
Do · runShip and grow
Qualified demand and pipelineSocial presence and thought leadershipContent, SEO and AI search
SOLVES C2 · C3

Is this you?

When a fractional CMO with a team makes sense

Good fit
◆You're a growth-stage B2B company, and the founder still owns marketing◆Agency, freelancer, junior hire: nobody owns the whole thing◆You have a small team that needs senior direction◆You can't say what marketing is worth to the business
Probably not
–You already have a strong full-time CMO and team–You need one-off ads or a single deliverable–You want advice only, with no execution

If that's you, we'll say so on the call and point you somewhere better.

How it works

From first call to first results

  1. 01 · Week 015-minute callYou tell us where marketing is stuck. We tell you honestly whether we can help.
  2. 02 · Month 1Audit and planShahana reviews your marketing, team and spend, then agrees one plan and one set of numbers with you.
  3. 03 · Month 2Team shippingSakshi and the team start shipping. Your agency or in-house people are briefed and aligned.
  4. 04 · Month 3First numbersA monthly report you can take to your board. Then we adjust and scale.

Cost

How much does a fractional CMO cost in India?

It depends on how much of the work you need us to do. We don't sell packages you have to fit into. We scope to your gap, and you'll know the number before you commit.

01 · ThinkCMO++ Strategic AdvisorySenior strategy ownership. Best when your in-house team or agencies already deliver.
02 · Think + DoCMO++ GrowthSenior strategy plus an embedded squad. Best for lean, founder-led teams or a push into new markets.

What drives the cost

01
How much execution you needAdvice only, or our writer, designer, developer and marketing lead doing the work.
02
The team you already haveThe more that already works, the less we need to add.
03
Channels and marketsOne market and two channels is a different job from four channels across India and the UK.
04
How much senior time it takesA rebuild needs more of Shahana's time up front than a steady-state plan.

Questions founders ask

Fractional CMO in India: FAQ

How is CMO++ different from other fractional CMOs in India?+

Most fractional CMOs advise and leave execution to you or an agency. CMO++ brings its own execution team, a writer, designer, developer and marketing lead, who ship the work Shahana plans. Sakshi runs delivery, so you're not managing it.

Fractional CMO or full-time CMO: which do we need?+

If you need senior direction but not 40 hours a week of it, or you aren't ready to hire a CMO and a team, a fractional CMO is the faster, lower-risk option. Many companies use us until they're ready to hire, and we help them hire well.

How much does it cost?+

It depends on how much execution you need, your current team, your channels and markets, and how much senior time the work takes. We scope it on a 15-minute call, and you'll have a clear number before you commit.

Do we have to drop our agency?+

No. We keep what works, direct your agency or in-house team, and fill only the gaps.

Who do you work with?+

Growth-stage B2B companies across India, usually founder-led, either without a senior marketing leader or with a junior team that needs direction. We're based in Mumbai and London.

Do you feel your marketing can pull more?

Bring us your ambition and what's getting in the way. In 15 minutes, we'll tell you if we can help.

Book 15 Minutes →hello@cmoplusplus.com