Leads social and community at CMO++. Writes about distribution, voice and how B2B brands actually get heard on the channels their buyers live on.
Strategy
Most B2B companies confuse messaging with positioning. The cost shows up two quarters later, in pipeline that won't close and a team that can't explain why.
Playbooks
Every consultant promises a 90-day plan. Most of them are colour-coded calendars. Here's what actually belongs in one, and what doesn't.
