Positioning That Reaches the Buyer
Messaging built for the person who actually signs, so your product's value lands in the room where the decision is made.
CMO++ · Fractional CMO for B2B techStrategy,
executed.
CMO++ sits in a space that did not exist clearly before. Above an agency. Beyond a consultant. Execution built-in. Without the overheads of a full-time hire.
25+
Years of B2B enterprise marketing
₹100Cr+
P&L owned, not advised
40+
CMOs & C-suite leaders guided
3
Continents of active market experience
↓ Why CMO++
I · WHY CMO++
By the practitioners,
for the business.
for the business.
We built the firm we always wished existed.
Here, ++ means exponential increase. Everything a CMO brings, along with execution infrastructure… and more.
Strategy and delivery inside the same engagement, the same commercial relationship, the same accountable team. No briefing lag. No lost-in-translation moments. No separate invoices for separate responsibilities.
CMO++ is your extended team.
If any of the following sounds familiar?
We should talk.
LAYER 01 · STRATEGY
The direction — what you sell, to whom, and why it wins.
A Brand That Cuts Through
Visible, distinct and desirable across every touchpoint — a brand your buyers remember and your team can defend.
A Path into New Markets & Categories
A clear GTM strategy and implementation plan for a new geography or category, with ownership mapped before day one.
LAYER 02 · ORCHESTRATION
The machine — how the function runs, day to day, without bottlenecks.
An AI-Trained Marketing Team
A team that runs with AI in the loop across research, drafting and reporting — more output, lower cost per asset, senior judgement still in the room.
Workflows Rebuilt as Systems
Your handoffs, approvals and campaign ops turned into repeatable systems, so marketing ships faster and stops depending on any one person.
A Marketing Function Tied to Revenue
Dashboards and accountability mapped to pipeline and revenue, so marketing earns its place at the number leadership actually cares about.
LAYER 03 · EXECUTION
The output — the channels that turn all of it into pipeline and retention.
A Lead Generation Engine
Inbound, outbound and named-account (ABM) motions built to produce qualified pipeline, not vanity traffic — handed over as a system your team can run.
Social Marketing, Optimally Managed
A consistent, on-brand presence planned, published and measured across channels — run as a programme, not posted on instinct.
Content & SEO That Compound
Authority-building content and search visibility that keep returning pipeline long after they're published — not one-off posts.
Retention & Lifecycle
Onboarding, lifecycle and win-back flows that turn first purchases into repeat revenue — so growth compounds instead of leaking out the back.
II · THE COMPARISON
Three models.
Each built for a different job.
Most companies try these in sequence before landing on the right fit. This table is the shortcut.
| What you need at this stage | Agency | Consultant | Full-time CMO | CMO++ |
|---|---|---|---|---|
| Strategic ownership of marketing outcomes | ✗ Executes your brief | ◐ Recommends, doesn't own | ✓ Full ownership | ✓ Full ownership |
| Execution that follows strategy | ✓ Strong delivery | ✗ Stops at the document | ✓ Depends on team | ✓ Strategy + delivery, one firm |
| GTM strategy built for your SWOT | ✗ | ✓ | ✓ | ✓ Built around your specific context |
| Speed to impact | Fast: within a brief | Slow: document first | Slow: 3–6 month ramp-up | Fast: executing from day one from a strategic sense |
| Accountability for outcomes | Activity-based | Recommendation-based | Full | Full |
| Cost relative to growth-stage budgets | Moderate | Moderate | High | Optimised: senior thinking, lean overhead |
Strategic ownership of marketing outcomes+
CMO++
✓ Full ownership
Agency✗ Executes your brief
Consultant◐ Recommends, doesn't own
Full-time CMO✓ Full ownership
Execution that follows strategy+
CMO++
✓ Strategy + delivery, one firm
Agency✓ Strong delivery
Consultant✗ Stops at the document
Full-time CMO✓ Depends on team
GTM strategy built for your SWOT+
CMO++
✓ Built around your specific context
Agency✗
Consultant✓
Full-time CMO✓
Speed to impact+
CMO++
Fast: executing from day one from a strategic sense
AgencyFast: within a brief
ConsultantSlow: document first
Full-time CMOSlow: 3–6 month ramp-up
Accountability for outcomes+
CMO++
Full
AgencyActivity-based
ConsultantRecommendation-based
Full-time CMOFull
Cost relative to growth-stage budgets+
CMO++
Optimised: senior thinking, lean overhead
AgencyModerate
ConsultantModerate
Full-time CMOHigh
Not a headcount replacement.
A capability multiplier.
"The business gets a thinking partner and a system. The team gets clarity and leadership. The outcome is a marketing function that earns its place at the revenue table."
01 / 03
Outcome accountability, not just activity reporting
Every engagement is built around results. Pipeline generated. Revenue influenced. Market position gained. The metrics that connect to the number leadership actually cares about.
02 / 03
No oversight gap, ever
In fractional and consulting models, quality drops the moment the senior person isn't in the room. CMO++ is built so that the execution team operates in tandem with marketing leadership at all times. Standards don't flex. Pace doesn't drop.
03 / 03
Skin in the game
Every engagement runs on a fee and outcome driven results. CMO++ has a direct financial stake in your outcomes. This isn't a promise. It's a contract structure that makes misalignment impossible.
III · ENGAGEMENT OPTIONS
Our engagement models are built for your needs.
I
Strategic Advisory for Existing Team
Ideal for: Compamies with an internal execution team seeking strategic leadership.
Senior marketing direction at a critical inflection points. Shahana's thinking applied directly to the decisions that matter most without the commitment of a full team.
- →Full CMO interface and strategy ownership
- →Flexible hour bank deployed as needed
- →Monthly advisory and guidance
II
Strategy + Execution
Ideal for: Scaling companies, product/ geography expansion, category leadership, pre-IPO
Marketing leadership built into your business. Strategy from Shahana, delivery from Sakshi and the team. No oversight gap. The complete CMO function without the full-time hire.
- →Full CMO interface and strategy ownership
- →Execution team included that works with existing team
- →Pipeline-accountable delivery
- →Deepest integration, highest output
IV · OUR WORK
We have done this before.
01
Story 01 · B2B SaaS · Series A · Mumbai
"The product was ready. The market signal wasn't landing in the right room."
A Mumbai-based B2B SaaS company had a capable marketing team, an active agency relationship, and a content engine producing consistently. Pipeline, however, wasn't keeping pace with what the product deserved. A positioning audit revealed a structural mismatch — the messaging had been built for IT buyers, but the purchase decision consistently came from business leadership. The team wasn't doing anything wrong, they were executing a brief that had been written for the wrong room. We rebuilt the GTM motion around the actual buyer journey, restructured the agency brief accordingly, and stood up a targeted outbound engine that the internal team adopted and now runs independently. The team's effort didn't change. What it was pointed at did.
Outcome
₹6Cr in qualified pipeline within 90 days. More first meetings in month three than in the previous two quarters combined.
02
Story 02 · B2B Tech · Logistics · Growth stage
"Your brand works for you even in rooms you aren't in yet."
A 2-year-old B2B tech company in logistics had grown quickly on the back of a strong product and direct founder relationships. The marketing team was energetic and committed. What they needed and didn't have was a senior strategic layer. Someone to build the roadmap, make the prioritisation calls, and give the team a framework they could execute with confidence rather than instinct. We took on the first month, not as a campaign but a 90-day marketing roadmap. Built clear ownership for every workstream mapped to people already in the building, for 3 priority markets. Existing team members. Known product. Just a system they could believe in and run.
Outcome
First UK enterprise contract. Roadmap running independently within 90 days of engagement start.
V · TEAM
Been there. Done that.
Not advisors to the people in the room. We are the people who have been in the room.
MUMBAI · LONDON · SYDNEY
Done before, at the largest scale available.
The most senior marketing brain in the room.
25+ years across Tata Teleservices, Jio Enterprise, and Wipro, where she led the CMO Advisory practice and worked with 40+ CMOs and C-suite leaders across the Americas, Europe, and Asia. Over ₹100Cr in P&L managed. Not advised. Owned.
CMO++ was built for the gap she kept encountering, the GTM motions that look right on paper and leak pipeline in practice.
TOP 10 WOMEN IN IT · MULTI-AWARDS MARKETER · GLOBAL SPEAKER · AI PRACTITIONER
Strategy only holds its value if it becomes action.
10+ years of B2B brand and digital strategy across Umi Digital, London, to scaling insurtech and fintech brands. Delivered results across India, the US, and the UK.
A founder in her own right: she's built and grown her own business and been part of several startup's path from zero. She's the reason strategy gains motion
BRIGHT IDEAS AWARD · JOHN LEWIS BUSINESS AWARD WINNER · AI WORKFLOW · SERIES A/B GROWTH
ACTIVE ACROSS
🇮🇳India
🇬🇧United Kingdom
🇺🇸United States
🌐APAC & Middle East
VI · FIELD NOTES
What we are thinking about.
Essays and playbooks from the team, written for founders building through their next inflection.
Operations
How I'd build a marketing org chart that's relevant today
Shahana Sen Mishra
Aug 20, 2026 · 6 min read
Strategy
Meet the hidden buyer who never fills out a form
Shahana Sen Mishra
Aug 18, 2026 · 7 min read
Leadership
Stop celebrating hours saved with AI. It is an AI ROI trap.
Shahana Sen Mishra
Aug 13, 2026 · 6 min read
Leadership
The CMO is not disappearing. But the old version of the role might be.
Shahana Sen Mishra
Aug 9, 2026 · 6 min read
Strategy
The most expensive line item in marketing isn’t media
Shahana Sen Mishra
Aug 5, 2026 · 6 min read
Brand
What is CMO++? The short answer, from the founder
Sakshi D. Bhatia
Aug 4, 2026 · 2 min read
FOUNDER QUESTIONS
The questions founders actually ask us.
What exactly is CMO++ — an agency, a consultancy, or a fractional CMO?+
None of the above, and a bit of all three. CMO++ is a senior operating team that plugs in at the leadership layer. You get a fractional CMO backed by a bench of strategists, brand, growth, and AI operators — not a junior account team learning on your budget.
When does it actually make sense to bring you in?+
When the next move matters more than the next campaign. Most founders call us at an inflection point — a new market, a pricing reset, a category play, a fundraise, or the quiet realisation that the current marketing setup won’t carry the business to its next stage. If you’re stress-testing the strategy itself, that’s us.
How is this different from hiring a full-time CMO or another agency?+
A full-time CMO is one perspective and a 12-month ramp. An agency executes against a brief you already had to write. CMO++ gives you a senior team that writes the brief with you, owns the strategy, and stays accountable to the number — without the overhead, the politics, or the wait.
Can you really help with AI and internal friction, or is that just marketing speak?+
It’s where we spend a lot of our time. We map where your business actually loses hours — handoffs, approvals, reporting, customer ops — and rebuild those workflows with AI in the loop. The goal isn’t “AI for AI’s sake.” It’s a leaner business that ships faster and costs less to run.
What does engaging with you actually look like in the first 30 days?+
A focused diagnostic, a clear point of view on what to fix first, and a roadmap you can defend to your board. You’ll know within weeks whether the strategy is sound, where the leaks are, and what the next three moves should be — with our team executing alongside yours, not handing you a deck and disappearing.
FREE 15 MINUTE CONSULTATION
Let's connect.
A senior member of our team will work with you on a 15 minute consultation to pull together a prospective project strategy with actionable next steps.
- ◆Impartial Real-World Advice
- ◆Response Within 24 Hours
- ◆Speak with a Senior Leader
Or send us a note
VII · CONTACT
The best engagements start with an honest conversation.
Tell us where you are. What the growth ambition looks like. Where marketing is not yet keeping pace with it. We will tell you clearly whether CMO++ is the right fit, and if it is not, we will say so.
No pitch · No deck · Just a conversation